Brand Basics Worksheet
Presented by Barn2Door
A step by step worksheet to help you clarify and hone the brand that you want to establish for your farm. This worksheet discusses a cumulative view that takes into account all that customers, and potential customers, experience when they interact with your business. With a secure brand, you help to build loyalty and hopefully boost your sales. To access the worksheet, Click here
Marketing Your Farm Online
Trainers- Yoko Takemura of Assawaga Farm and Nick & Danielle Weinstock of BOTL Farm
A recording of a virtual workshop that helps farmers explore the opportunities for your farm business through online customer interactions. This workshop explores best practices using social media and using a website to market and promote your brand. To view the recording Click here
Using Point of Sales to Grow Your Farm Business
Trainer – Erik Hassert, Strategic Marketing Manager from Grow NYC
Think of point of sale systems as the modern day cash register. But as opposed to just ringing up sales, they now can amass vital, real-time information about your business. Being Cloud based with point of sale means that you can access and support the system via the internet. In a well-run business, the point of sale is more than just the place where the money comes in. With the right equipment, it becomes your strategic service center, the place that will help you grow your business and keep your customers coming back. This virtual workshop helps you explore more payment options to ease transactions and expand your customer base. To view the virtual workshop Click Here
Relations Marketing at Farm Stands and Farmers Markets
Trainers - Danielle Cyr, Co-Communications and Allyson Angellini of Full Heart Farm
A training to look at consumer habits and thoughts toward farms specifically in Northeastern CT and a lookatbest practices surrounding display, customer interactions, and closing a sale! This training focuses on certain themes that seem to draw in customers that you should consider in your marketing, and what to consider in your daily interactions with your customers. To view a recording of the virtual workshop Click Here
Using Canva to Design Marketing Marketing Materials
Trainer - Becca Toms, Communications Specialist, UConn Extension
Join us as we explore Canva- an online platform that allows you to make a variety of images to you market your farm. Though you can use this platform for free, we will be showing you both the free and paid subscriptions to help you learn the ins and outs of this marketing tool. The training addresses different types of images you can make through Canva, how to use the tools included in the platform, and what are some good design tips you should follow when creating. To view the Training Click Here
Using Every Door Direct Mailing
Trainer - Zainab James, Education Coordinator at Grown ConNECTed
Join us as we talk through Every Door Direct Mailing- a tool provided by USPS for organizations, businesses, (and farms like you!) to reach people in your community through the mail. In this training we'll cover what is Every Door Direct Mailing (EDDM), why and how does this help you reach your customers, steps from design to mailing, and how to use the USPS EDDM website to find your routes. To view a recording of the virtual workshop Click Here